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Looking after a crying baby can be challenging. Parents can sometimes struggle to soothe their baby, and may find this upsetting or frustrating. In the worst cases, this can lead to parents getting angry and harming their baby.
Non-accidental head injury is the most common cause of infant death or long term disability from maltreatment. Injuries can be caused when a baby is shaken, hit or thrown. Research shows that a significant number of babies in Wales are suffering from such injuries and that an effective prevention campaign could potentially save the lives of children.
Public Health Wales have produced a four minute video, 'shaking your baby is just not the deal', which highlights the challenges of coping with a crying infant and clearly states that it is harmful to shake a baby.